There are numerous web articles on the subject of marketing and advertising animation, and they all have something in common. “Animation is great for these reasons….buy here,” they all say.

Of course, they’re trying to sell you animation. This article, on the other hand, aims to give you an honest account of the benefits and drawbacks of using animation to market or advertise your products or services. It is intended for Business Development Managers, SME directors, Sales Managers, and anyone else considering creating an animation/video.