𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐒𝐄𝐎 𝐦𝐞𝐚𝐧𝐬?
𝑺𝑬𝑶 𝒊𝒔 𝒂𝒏 𝒂𝒄𝒓𝒐𝒏𝒚𝒎 𝒇𝒐𝒓 “𝒔𝒆𝒂𝒓𝒄𝒉 𝒆𝒏𝒈𝒊𝒏𝒆 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒂𝒕𝒊𝒐𝒏” 𝒐𝒓 “𝒔𝒆𝒂𝒓𝒄𝒉 𝒆𝒏𝒈𝒊𝒏𝒆 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒆𝒓.” 𝑫𝒆𝒄𝒊𝒅𝒊𝒏𝒈 𝒕𝒐 𝒉𝒊𝒓𝒆 𝒂𝒏 𝑺𝑬𝑶 𝒊𝒔 𝒂 𝒃𝒊𝒈 𝒅𝒆𝒄𝒊𝒔𝒊𝒐𝒏 𝒕𝒉𝒂𝒕 𝒄𝒂𝒏 𝒑𝒐𝒕𝒆𝒏𝒕𝒊𝒂𝒍𝒍𝒚 𝒊𝒎𝒑𝒓𝒐𝒗𝒆 𝒚𝒐𝒖𝒓 𝒔𝒊𝒕𝒆 𝒂𝒏𝒅 𝒔𝒂𝒗𝒆 𝒕𝒊𝒎𝒆. 𝑩𝒖𝒕 𝒚𝒐𝒖 𝒄𝒂𝒏 𝒂𝒍𝒔𝒐 𝒓𝒊𝒔𝒌 𝒅𝒂𝒎𝒂𝒈𝒆 𝒕𝒐 𝒚𝒐𝒖𝒓 𝒔𝒊𝒕𝒆 𝒂𝒏𝒅 𝒓𝒆𝒑𝒖𝒕𝒂𝒕𝒊𝒐𝒏.
Here’s a quick SEO checklist to get you started:
1. Research keywords
Before you can optimize your website for specific keywords. You need to determine which keywords are most relevant to your business. Use keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer to find high-traffic, relevant keywords that you can target on your website.
2. Optimize your title tags
Your title tags are one of the most important on-page SEO elements. Make sure each of your title tags is unique and includes the target keyword for that page. In addition, keep your titles under 60 characters so they don’t get cut off in search engine results pages (SERPs).
3. Optimize your meta descriptions
Meta descriptions are short snippets of text that appear below your page title in SERPs. While meta descriptions don’t directly impact your ranking. Theydo play a role in click-through rate (CTR) – which is a factor that can influence your ranking. Write compelling meta descriptions for each page on your website, and include your target keyword(s) to increase the chances that people will click through to your site.
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