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1. Research keywords
Before you can optimize your website for specific keywords. You need to determine which keywords are most relevant to your business. Use keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer to find high-traffic, relevant keywords that you can target on your website.
2. Optimize your title tags
Your title tags are one of the most important on-page SEO elements. Make sure each of your title tags is unique and includes the target keyword for that page. In addition, keep your titles under 60 characters so they donβt get cut off in search engine results pages (SERPs).
3. Optimize your meta descriptions
Meta descriptions are short snippets of text that appear below your page title in SERPs. While meta descriptions donβt directly impact your ranking. Theydo play a role in click-through rate (CTR) β which is a factor that can influence your ranking. Write compelling meta descriptions for each page on your website, and include your target keyword(s) to increase the chances that people will click through to your site.
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