Digital Marketing Course in Pune

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a targeted audience. Unlike traditional marketing, which relies on print media, billboards, or TV, digital marketing leverages the internet and electronic devices to connect with consumers where they spend much of their time—online.

Key Components of Digital Marketing:
Search Engine Optimization (SEO):
Improving a website's visibility on search engines like Google to attract organic (non-paid) traffic.

Content Marketing:
Creating and sharing valuable content (blogs, videos, infographics, etc.) to engage and educate the audience while subtly promoting a brand.

Social Media Marketing:
Using platforms like Facebook, Instagram, X (Twitter), LinkedIn, and TikTok to connect with audiences, build brand loyalty, and drive traffic or sales.