How Marketing Evolved Through the Ages

The history of marketing can be divided into distinct phases:

Trade Era: Before the Industrial Revolution, bartering was the primary means of exchange.
Production Era: Companies focused on mass production, assuming demand would follow.
Sales Era: Aggressive sales tactics dominated as competition grew.
Marketing Concept Era: Businesses began prioritizing customer needs and satisfaction.
Digital Marketing Era: Technology revolutionized how brands interact with audiences.
Example: The Ford Model T marked the Production Era, where efficiency in manufacturing took precedence over customer preferences.