How to Set Up Event Tracking in a Decoupled CMS Architecture

How to Set Up Event Tracking in a Decoupled CMS Architecture

In a decoupled CMS architecture, the front end and back end are separated, allowing greater flexibility and performance. However, this also presents challenges when implementing features like event tracking. Unlike traditional CMS setups, tracking user interactions such as clicks, form submissions, or video plays requires a more strategic approach to ensure data flows correctly between systems.

To begin setting up event tracking in a decoupled architecture, you’ll typically implement tracking directly in the frontend application (e.g., built with React, Vue, or Angular). Use tools like Google Tag Manager, Google Analytics 4 (GA4), or other analytics platforms by embedding tracking scripts or firing custom events through JavaScript.