Importance of Product Classification in E-commerce

E-commerce platforms thrive on accurate and efficient product categorization. Here’s why it’s crucial:

Improved Customer Search Experience: Categories make it easier for users to find what they are looking for.
Personalization: Accurate classification feeds recommendation systems that suggest relevant products to customers.
Advertising & Marketing: Properly categorized products allow for precise ad targeting, boosting ROI.
For example, if a user searches for "gaming laptops," the classification system ensures they see relevant options without unrelated items cluttering their search results.