Transforming Leadership Through Art, Emotion, and Soulful Purpose: Ignacio Bonasa’s Vision
In today’s hyper-accelerated world obsessed with numbers, metrics, and relentless productivity, Ignacio Bonasa dares to walk a different path—one that invites a pause, a breath, and a reconnection with the essence of human experience. After a distinguished career in banking, including top leadership roles such as CEO of BBVA in Portugal and President of BBVA Dinero Express, Bonasa reached a defining moment: a realization that success, measured solely by external achievements, felt hollow without internal fulfillment.