Ads Cloaking is a method used by media buyers to make sure that their restricted business URL and content is not being seen by auditors, ad reviewers and bots from Ad Companies of Social Media & Search Engines. This method is used to detect and filter Ad Company’s Reviewers & Bots and send them to a safe landing page (which is as per Ad Company’s Policies) and different from the restricted offer page. While all other end-users (Safe Ads Traffic) are sent to restricted offer page URL after clicking on ad’s link.