What is Online Reputation Management (ORM)?

Online Reputation Management (ORM) refers to the process of monitoring, managing, and enhancing a brand’s reputation on the Internet. It involves keeping a close eye on online discussions and taking necessary actions to control the spread of negative information while promoting positive content about the brand. The primary objective of ORM is to ensure that the public’s perception of the brand remains positive, accurate, and aligned with the brand’s vision and values.

Why is ORM Important for Brands?
ORM holds significant importance for brands due to several key reasons:

Monitoring the Brand’s Online Presence:
In today’s digital landscape, where social media and online reviews play a crucial role, it is vital for brands to be aware of what is being said about them on the Internet. ORM enables brands to monitor their digital presence, including brand mentions in reviews, blog posts, and news articles. This allows them to proactively respond to any negative feedback or comments.