Author: James Cube

Personalization is crucial for several reasons: Enhanced Customer Experience: Customized promotions are more relevant and show interest in the customer and their needs as such they tend to generate higher levels... Read More

In today’s diverse B2B sales environment, simply selling a better product or service is not enough to guarantee a sale. Today’s B2B buyers expect something unique that meets the demands... Read More

Terminus rises as an all-inclusive ABM solution with features of predictive analytics and intent data. It prepares marketers on how they can screen and categorize prospecting high value accounts, strategize... Read More

Terminus rises as an all-inclusive ABM solution with features of predictive analytics and intent data. It prepares marketers on how they can screen and categorize prospecting high value accounts, strategize... Read More

The ability to personalize messages is no longer a nice-to-have addition; it is a necessity that will define the future of B2B marketing in the contemporary world. Say goodbye to... Read More

1. Leveraging Customer Insights for Deeper Connections Using more detailed information than simply demographics, companies can better appeal to customers and create personalized marketing appeals that are more likely to have... Read More

In today’s fiercely competitive business environment, where B2B selling is the order of the day, broad marketing messages are equivalent to crying over the rooftops. Today’s B2C consumer is a... Read More

1.1 Determining Target Groups The first and most important step in content optimization is identifying your target audience. How can one optimize content? By examining firmographic and demographic data, B2B marketers... Read More

1.2 Behavioral Insights This is because the behavioral data helps show the interaction your audience has with the content you post. The visibility to the audience of the content of a... Read More