Google and emerging generative AI platforms have forced SEO and marketing professionals to think bigger. The days of impacting rankings with quick wins are fading, replaced by a more holistic... Read More
Author: mark10
The foundation of personalized marketing depends on gathering first-party data, which customers provide directly through your website, applications, and one-on-one interactions. First-party data establishes itself as more dependable than third-party information... Read More
The digital-first environment necessitates Martech as a fundamental tool that businesses need to create personalized customer experiences. The evolution of advanced data collection raises both privacy protection challenges and business... Read More
You started from managing strategic accounts at Microsoft and Accenture to founding. Could you share the key experiences and core values that shaped your leadership style and approach to entrepreneurship? I’ve... Read More
How have you seen customer expectations around personalization evolve over the years, especially with giants like Amazon and Walmart leading the way? Great question! Customer expectations have skyrocketed, and it’s no... Read More
Welcome to Martech Charles. You founded O2 Commerce back in 2006 while still in university, and now you lead a team of nearly 150 experts. What inspired you to start... Read More